Bic Pen
ad campaign
Outdoor Advertisment
July / 29 / 2025
Calgary, Alberta.
As a simple and common product, Bic pens can struggle standing out in a competitive market. How can such a plain pen reach a wide audience? Simple, the pen already does. One may even consider it as a common luxury item. It's a pen made for everyone's convenience.
Highlighting the pen's silhouette draws our audience through familiarity, sparking interest in the AD’s mystery. The market is full of cooler-looking pens, but reshaping Bic's image with humor turns it into a luxury item. The goal isn’t to sell, but to make a powerful impression on the public.
;]