Cirkit

Marathons accumulate significant packaging waste, yet runners rarely see themselves as part of the problem. Cirkit believes that if you respect the race, you respect the course it runs on. Runners have the discipline to push their limits, and that same discipline should extend to how they treat the trail.

Waste happens during the race, but Cirkit exists before it starts and after it ends, where waste is most easily missed. From this, the brand strategy takes shape across three fronts: educational content through motion graphics and social media, a physical presence at marathon expos where waste habits form, and an apparel line that keeps the conversation going beyond race day.