ux camp
Brief
UX Camp draws some of Western Canada's sharpest minds in design, AI, and user experience, all under one roof, once a year. The problem is that a crowd this diverse does not naturally share the same language. Designers, researchers, strategists, and technologists all show up with different insights and expectations. The brand has to earn its place among all of them.
How can a single brand identity speak to a room that does not all think the same way?
By celebrating its community. That sense of belonging becomes the core of the brand strategy, the thing that unites designers, researchers, strategists, and technologists under a single identity. I merge community and innovation to build a brand that proudly reflects UX Camp's message, efforts, and impact in Calgary. The result is a vibrant identity that carries consistently across every touchpoint guests, speakers, and visitors encounter.
