BIC Pen ADVERTISING

Keep it simple, stupid. Bic pens aren’t complicated and are the most commonly found writing tool. But how can such a plain pen reach a wide audience?

By adopting a conversational tone, the campaign invites bypassers to stop, look, and listen, for just a short time. After all, when you suddenly need something to write with, there always seems to be a Bic pen nearby. So, a simple “hello!” feels like you're catching up with a friend (and coincidentally when you need them most). The goal isn’t to sell, but to make a warm-lasting impression to the public.