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en-l10

Deliverables
Brand System
Internal Brand Guideline
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Brief
Creativity deserves recognition, not for the purpose of showing off (maybe a little bit of that) but to embody the sacrifices designers face to make ends meet while still staying true to their craft.
How can a brand empower creative endurance?
Wearing EN-L10 is an extension of the designer's body and a reflection of their fine craft. Built as a collector's item by designers for designers, it holds a quiet credibility that other eyewear brands cannot manufacture. EN-L10 does not follow trends. It is designed to grow and evolve alongside the person wearing it.

Strategy

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